Bottrop/Viareggio – July 7th 2026 – BRABUS and AB Yachts, a brand of Next Yacht Group, are proud to announce a strategic partnership to create the world’s first BRABUS yachts. The exclusive range will bring together two distinctive worlds of performance, innovation and design, translating the luxury brand’s design DNA and its BRABUS Masterpiece philosophy into a new kind of high-end yachting experience slated to celebrate its official world premiere at the Monaco Yacht Show 2026.
In a new strategic partnership, BRABUS (Brabus-Allee, 46240 Bottrop, Germany, Phone +49 (0) 2041 777-0, www.brabus.com) has joined forces with renowned Italian luxury yacht builder AB Yachts. Together, the partners are entering a new chapter rooted in innovation and shared ambition, combining their unique strengths and respective expertise to develop yachts for discerning clients seeking a truly definitive experience at sea, and defined by the highest level of style-forward elegance,
confident high performance and detail-driven craftsmanship that BRABUS, as a leading global luxury design house, has to offer.
The partnership further expands the growing BRABUS Marine universe, adding an exclusive luxury yacht portfolio alongside the brand’s longstanding partnership with Finnish day boating pioneers AXOPAR and its luxury catamaran collaboration with Sunreef Yachts. At the same time, it connects BRABUS’ signature One Second Wow mission and its internationally recognized approach to design, engineering and tailor-made individuality with AB Yachts’ know how in Italian yacht construction and performance-focused experiences on the water. The first yacht of the collaboration will make its official debut at the Monaco Yacht Show 2026, taking place from September 23 to 26, 2026, with a further world premiere already planned for the Monaco Yacht Show 2027.
“AB Yachts has exactly the kind of energy we’re looking for: the drive to challenge what is possible, to push boundaries and to create something that instantly feels special,” said Constantin Buschmann, CEO and owner of BRABUS. ”As we continue the journey of BRABUS Marine alongside our partners AXOPAR and Sunreef Yachts, this collaboration opens up a completely new dimension for us—bringing together our design, our love for bold design, individuality and detail with the incredible expertise of AB Yachts.”
Giorgio Mattei, Deputy Chairman of Next Yacht Group, added: “It was, quite simply, love at first sight. From our very first meeting, we recognized in BRABUS the same relentless passion for innovation, performance and bold design that defines AB Yachts. From the outset, this partnership has been both inspiring and natural, driven by a shared pursuit of excellence and a determination to push boundaries beyond what the market has seen before.
Together, we are creating something truly distinctive: an innovative co-designed product that we believe will leave a lasting mark on the yachting industry and stand as a memorable milestone in its evolution.”